Personal Branding Is About Showing Up, Not Showing Off

by Risa Wyettey Cofie | Oct 28, 2025 | Insight & Tips

I don’t know how we arrived here, but here we are, in a world where visibility is often mistaken for value. And somewhere along the line, personal branding became one of the most misunderstood concepts. It’s easy to think it’s about being flashy or loud, but true...

How Many More Opportunities Will You Miss Before You Get Visible?

by Risa Wyettey Cofie | Jul 22, 2025 | Insight & Tips

We live in a world where visibility is power. Talent, skills, and passion are all important, but if no one sees you, no one can choose you. Far too many individuals remain overlooked not because they’re not good enough, but because they’re not visible enough. They’re...

12 Essential Steps to Take Before Creating a LinkedIn Account

by Risa Wyettey Cofie | Jul 18, 2024 | Insight & Tips

LinkedIn has become an indispensable tool for both professionals and entrepreneurs looking to advance their careers and businesses, network with industry peers, and showcase their skills. However, to maximize the platform’s potential, there are several critical...

5 Traits That Can Make You Successful in Your Career

by Risa Wyettey Cofie | Jul 7, 2024 | Insight & Tips

Achieving success in your career isn’t just about having the right skills or qualifications. It’s also about cultivating certain traits that can set you apart and help you thrive in the workplace. Here are five essential traits that can lead to career...

How to Book Your Free 15-Minute Discovery Session

by Risa Wyettey Cofie | Jul 1, 2024 | News, Insight & Tips

At Star Your Brand, we believe in the power of personal branding to transform careers and businesses. Whether you’re aiming to elevate your professional profile or embark on a new entrepreneurial journey, our free 15-minute discovery session is your gateway to...

5 Compelling Reasons to Consider Hiring a Personal Branding Coach

by Risa Wyettey Cofie | Jul 1, 2024 | Insight & Tips

Both the professional and business landscape has become compettitive, making owning a unique and compelling personal brand a necessity, more rewarding, too. The role of a personal branding coach can be transformative, but it is never a cheap investment to make in...

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